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Tourism fund proposes continued Experience Scottsdale support, local destination marketing and event funding
Summary
City staff presented the proposed fiscal year 2025–26 Tourism Development Fund budget, including a $14.8 million contract for Experience Scottsdale, a 5% city retained allocation for local marketing, event funding and transfers for CIP and debt service tied to tourism facilities.
City staff laid out the proposed Tourism Development Fund budget for fiscal year 2025–26 and described how bed‑tax revenue will be allocated between destination marketing and other tourism‑related uses.
Scott (finance) and Rachel Smetana, the city’s tourism and events director, told the Budget Review Commission that the fund is primarily supported by the transient occupancy (bed) tax and that the 2010 voter measure (Proposition 200) requires 50% of incremental bed‑tax revenue be used for destination marketing. Experience Scottsdale, the local destination marketing organization, receives the lion’s share of that destination marketing…
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