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Lake Havasu MPO launches countywide distracted-driving education campaign
Summary
Lake Havasu Metropolitan Planning Organization announced a 12-month, countywide public education campaign using locally recognizable faces and video spots to reduce distracted driving; MPO manager asked the council and city departments to partner in distribution.
The Lake Havasu Metropolitan Planning Organization announced a 12-month public education campaign to reduce distracted driving and asked city leaders to help distribute short video spots that feature local faces and familiar places.
Vinny Gallegos, Lake Havasu MPO Manager, told the Lake Havasu City Council on July 9 that the MPO executive board chose distracted driving as the campaign focus and wants to use local imagery to make the message more resonant. "What we were hoping to do though in this campaign is to put some faces that were familiar to our people and some environment in the background that's familiar to our people," Gallegos said.
The campaign includes two short video commercials produced for…
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