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Peoria council opens study on allowing digital billboards, asks staff to continue exploration
Summary
City staff briefed the Peoria City Council on digital signage options, state limits and local concerns including spacing, brightness and residential setbacks; councilmembers signaled informal support for continued study rather than adopting rules tonight.
Peoria — City planning staff on Tuesday outlined an exploratory approach to allowing digital billboards and other electronic message signs in parts of Peoria and asked the City Council whether they wanted staff to pursue a formal code amendment.
The study-session presentation by Chris Hawkins, Planning and Community Development director, explained current state rules, existing grandfathered static billboards in Peoria, possible benefits such as increased revenue and business visibility, and concerns including driver distraction, visual dominance and proximity to homes.
The presentation noted that “the city does not currently permit static or digital billboards in the city,” and that about 14 static, grandfathered billboards already exist in the community. Hawkins emphasized that state law (Arizona Revised…
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