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ACVB reports record visitation in 2024, outlines World Cup 2026 planning and risks
Summary
Atlanta Convention and Visitors Bureau reported 51 million metro visitors and $20 billion in spending for 2024, outlined strategies to grow mid‑market conventions, and updated World Cup 2026 planning including eight matches at Mercedes‑Benz Stadium and coordination needs with MARTA and Showcase Atlanta.
The Atlanta Convention and Visitors Bureau (ACVB) told council members that visitation and visitor spending in metro Atlanta hit new highs in 2024, and outlined plans and risks tied to major upcoming sporting events — notably the FIFA World Cup in 2026.
"We welcomed 51,000,000 visitors metro wide ... and we set a record, $20,000,000,000, in visitor spending," William Pate, ACVB president and CEO, told the council during a quarterly update. Pate said hospitality supports roughly 310,000 jobs in Metro Atlanta.
Pate warned that while conventions still choose Atlanta,…
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