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IdentityForce/TransUnion briefing: modest enrollment, activation rate close to benchmark; new platform and cyber assessment offered

3144986 · April 29, 2025
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Summary

IdentityForce (TransUnion) reported 647 primary enrollments for the county identity‑protection benefit and an activation/registration rate of about 38 percent, in line with industry benchmarks.

Russ Tabler of IdentityForce (a TransUnion brand) updated trustees on the county’s identity‑protection program. He reported 647 primary enrollments and 16 premium plan upgrades since the prior reporting; activation (full registration in the IdentityForce system) stands at about 38 percent, roughly in line with their book‑of‑business benchmark. Tabler emphasized that even nonactivated members are covered by IdentityForce’s restoration and insurance features if they later report fraud.

Tabler described product enhancements following IdentityForce’s 2021 acquisition by TransUnion: tighter integration with credit bureau dispute workflows that can speed credit restoration and an upcoming TransUnion‑hosted platform release in the coming year. He also offered optional services for the county: a registration campaign to boost activation, webinars for employees, and a free external cyber assessment that uses only the organization’s public URL to assess external security posture; he said the assessment is noninvasive and available at no charge.

Trustees asked about alert timing and whether monitoring covered three credit bureaus; Tabler explained the county’s base package includes TransUnion monitoring and that the premium upgrade adds three‑bureau monitoring for members who buy up. He encouraged trustees to consider a registration campaign to raise take‑up.

Ending: Trustees did not change the program; staff noted they would follow up as requested on registration campaign options and the new platform timing.