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Communications director reports website launch, social-media reach and awards

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Summary

The district communications director reported a website launch planned for Dec. 19, recent social-media reach including a viral Veterans Day video, staff trainings and awards the communications team received for the district's referendum video series.

The Stevens Point Area Public School District communications office reported progress on a new district website targeted for launch on Dec. 19, staff trainings and a notable social-media reach for a Veterans Day video.

Communications staff said the new website's major content navigation updates are complete and teams across schools are finalizing content; administrators planned a front-page feedback mechanism after launch for users to report broken links or missing content. The communications report described a Veterans Day video featuring SPASH graduates in the Marine Corps that reached roughly 188,000 views and generated 6,800 engagements before comments were turned off.

The communications director also reported professional activities including managing the Wisconsin School Public Relations Association fall conference and two awards for the district’s referendum video series: an award of excellence in video series and an award of merit for the overall referendum campaign. Staff trainings are being recorded for on-demand access, and the communications office will provide ongoing launch support and follow-up after the site goes live.