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Marketing consultant reports organic gains for Fly Laredo website and social channels; SEO and domain issues flagged
Summary
A marketing consultant told the Laredo Airport advisory board that website and social activity for Fly Laredo has grown organically but needs SEO, metadata and domain housekeeping. Board members asked for a plan to add targeted digital advertising.
Aron, the airport marketing consultant, told the Laredo Airport advisory board that the airport's digital presence grew in February without paid advertising and that most activity was organic.
The report, shown to the board during the meeting, covered website traffic, device mix and social channels. "We have 3, almost 4,000 new users last month with a total time of interaction of 48 seconds," Aron said, describing the website's monthly performance. He said the site connects Instagram to the home page and includes airline links so visitors can see airline information and social content from a single page.
Board members pressed for more search-engine…
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