Oregon Main Street coordinator outlines state program, grant opportunity and downtown revitalization approach

Sherry Stewart, coordinator for the Oregon Main Street network at Oregon Parks and Recreation’s Oregon Heritage program, described the statewide Main Street program’s technical-assistance model, funding opportunities and the program’s methodology during the council meeting on April 21.

Stewart told council that the Oregon Main Street network supports communities with training, technical assistance and (when authorized by the legislature) grant funds to underwrite building-rehab projects and other downtown investments. She said the program uses Main Street America’s four‑pillar methodology (design, economic vitality, promotion and organization) and provides community-specific assistance free of charge except for biennial conference fees.

Stewart said the current Main Street Revitalization Grant round had $10,000,000 available and supported building-improvement projects up to $400,000 per project. She described the program’s emphasis on leveraging local assets — historic buildings, cultural heritage and events — to drive economic activity and noted that the state program provides reconnaissance surveys, technical assistance, and networking and training resources for local Main Street organizations.

Stewart described outcomes the program tracks: business openings, job creation, building rehabs and events that re-engage local residents. She said the program is adaptable to towns of all sizes and highlighted the Oregon Main Street network’s no-cost technical assistance, weekly peer calls and a biennial conference.

Councilors thanked Stewart for the overview; the city’s downtown coalition and local stakeholders were already engaged in Main Street discussions, and Stewart’s presentation served as an overview of available state resources and funding avenues.