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Council directs staff to implement downtown economic development plan; branding, beautification, and business outreach prioritized
Summary
The council gave staff direction to proceed with an economic development plan for downtown Fillmore that emphasizes short-term beautification and marketing, mid-term business recruitment and quarterly stakeholder outreach, and a long-term update to design standards and the downtown plan.
The Fillmore City Council directed staff to implement a downtown economic development plan that staff described as a short-, medium- and long-term framework to revitalize the city’s historic central corridor while preserving its small-town character.
Staff said short-term items include downtown beautification, updated planters and flowers, a proposed mural contest and a business-spotlight program using brief social-media reels. Medium-term work includes targeted outreach to prospective business owners and investors and…
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