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Cobb County brand survey: 61% view county services positively; consultants recommend a decade‑long brand refresh
Summary
A county-commissioned brand equity survey of about 635 respondents found 61% generally positive perceptions of county services, gaps in awareness of economic development and community development programs, and consultant recommendations to modernize the county brand, increase consistency, and pursue strategic storytelling over time.
Cobb County officials on April 22 received results of a brand equity survey showing 61% of respondents had a generally positive perception of county government services, but the research also found gaps in resident awareness of several service areas and recommended a multi‑year effort to modernize and unify the county brand.
The findings matter because they point to a perception gap between services the county provides and resident awareness, which consultants said can affect civic engagement, economic development and internal recruitment over time.
Ross Caput, communications director for Cobb County, introduced results produced in partnership with local firm ID8. Caput said the county and its peers face a fragmented information environment and that the research was intended to gauge how residents and stakeholders view Cobb County…
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