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Missoula Buy Local workshop favors visible kickoff events, shopper incentives and persistent small-scale marketing
Summary
Participants reviewed launch options — tie-ins with farmers market or America Unchained, visual events to secure TV coverage, shopper challenges, decals and tote bags — and emphasized continual outreach to students and visitors.
Sustainable Business Council organizers discussed event and outreach tactics Thursday to launch a Missoula Buy Local campaign, emphasizing visual, repeatable activities that reach residents, students and visitors.
Why it matters: organizers said a single press release is unlikely to build awareness. Successful launches rely on visible events, repeated messaging and low-cost persistent items that keep the message in front of consumers.
Jeff Milton, outreach director for the American Independent Business Alliance, advised pairing a visible kickoff event with an…
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