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Workshop outlines criteria to define 'local' and 'independent' businesses for Buy Local campaign
Summary
Organizers discussed setting clear definitions for 'local' (majority local ownership or residency within a chosen radius) and 'independent' (decision-making authority within the community) and recommended an affiliate category for franchise-like or buying-co-op retailers.
Sustainable Business Council organizers discussed at length how to define which businesses qualify for a Buy Local designation, proposing clear, written rules to distinguish local independent businesses from franchises and national chains.
Why it matters: participants said a clear definition prevents confusion among consumers, avoids alienating independent competitors, and preserves credibility in public-facing marketing.
Jeff Milton told attendees the typical approach among affiliates is to define “local” by majority ownership and residency in a defined geographic…
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