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Missoula organizers debate whether Buy Local campaign should foreground ‘Buy Local’ brand or Sustainable Business Council logo
Summary
At a Sustainable Business Council workshop, organizers discussed whether the campaign should use a distinct Buy Local identity or prominently display the Council’s logo, settling on next steps to pursue simplified, scalable design and a follow-up branding meeting.
Organizers with the Missoula Sustainable Business Council (SBC) spent much of a workshop Thursday debating how the group should brand a planned Buy Local campaign and whether the campaign should carry a separate name or prominently display the SBC logo.
Why it matters: members said the name and logo choice will shape public recognition, sponsorship solicitations and how people connect the campaign to the broader sustainability work the Council wants to advance.
Jeff Milton, outreach director for the American Independent Business Alliance, told the group that a campaign logo should be simple and recognizable at small sizes so it can appear on business ads, tote bags and receipts. “There are…
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