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Monona Tourism Commission approves $75,000 grant for Monona Community Festival
Summary
The Monona Tourism Commission awarded $75,000 in tourism grant funds to the Monona Community Festival to support advertising, tents, fireworks and other event costs after hearing budget and marketing plans from the festival organizers.
The Monona Tourism Commission voted to award a $75,000 tourism grant to the Monona Community Festival to support advertising, tents, fireworks and other event costs.
Brian Henry, president of the Monona Community Festival board, told the commission the festival aims to offer programming “from ages 3 to 93” and that the requested funds would be used primarily for advertising and for key logistical items such as tents and fireworks. Henry said the festival’s organizers plan marketing beyond Dane County, including billboard buys, broadcast spots and digital advertising, and that they are already promoting…
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