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Mayor proclaims May 4—10 National Travel and Tourism Week; Visit Madison outlines visitor center, trolleys and events

3086824 · April 23, 2025
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Summary

Mayor Bob Courtney proclaimed May 2025 as National Travel and Tourism Week for Madison and Jefferson County; Andrew Forisher of Visit Madison said staff will debut a staffed comfort-station satellite visitor center, launch trolley programming and run several visitor-focused events during the week.

Mayor Bob Courtney read a proclamation on April 22 declaring May 2025 as National Travel and Tourism Week for Madison and Jefferson County and invited the public to recognize the economic role of travel.

Andrew Forisher, executive director for Visit Madison Inc., told council the local tourism industry supports jobs and tax revenues and outlined plans for National Travel and Tourism Week, including debuting a staffed comfort-station satellite visitor center, launching full trolley programming, free admission to Clifty Falls State Park for Visit Indiana day, and free trolley rides on a Friday evening during the week.

Why it matters: City and Visit Madison officials said tourism is a major economic driver for the county and supports hotels, restaurants, retail and other businesses. Visit Madison reported sustained growth in overnight trips and planned an annual report on 2024 visitor statistics.

Details - Visit Madison plans to debut a staffed comfort-station satellite visitor center in weeks ahead and to expand trolley programming around downtown to support visitor circulation. - Visit Indiana Day will give free admission to Clifty Falls State Park on a Sunday during the week, and Visit Madison will hold an awards ceremony for tourism partners and free trolley rides on Friday night. - Andrew Forisher said three conferences or conventions will run in Madison during the week, helping mid-week hotel occupancy. - Forisher said the organization plans an annual report of 2024 visitation numbers during National Travel & Tourism Week and will return to council to present the data in May or June.

Ending note: The mayor and Visit Madison encouraged residents and businesses to support the tourism events; council and staff thanked Visit Madison for coordinating with city volunteers and stakeholders to promote year-round visitation.