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Findlay committee backs launching community branding process, funding amount to be set later
Summary
The Findlay City strategic planning committee voted to recommend the city proceed with a community branding project led by AR Marketing; the committee did not set a final appropriation and requested more clarity on leadership and ownership before asking council for funds.
The Findlay City Strategic Planning Committee voted April 21 to recommend the city move forward with a community branding process led by AR Marketing, with the final funding amount to be determined later.
The proposal reviewed by the committee calls for a roughly five-month branding engagement, including tagline development, logo and visual identity, stakeholder engagement and a toolkit other local organizations could use. Committee members said the full proposal price is $47,000; the mayor’s office requested authorization to appropriate up to $30,000 while other stakeholders pursue contributions to cover the balance.
Committee members…
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