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LaSalle County tourism contractors show new ads, commission leans toward ending audio tag and social reels
Summary
Matthew, the marketing contractor for the LaSalle County tourism account, presented revised commercials, an animated logo and proposals for short social reels; commissioners asked for sound revisions and leaned toward placing the branded audio tag at the end of ads.
Matthew, the marketing contractor for the LaSalle County tourism account, presented revised commercials, motion‑graphics options and a proposal to produce short social media clips during the commission’s April 21 meeting.
The presentation included a new, longer parks video intended for the county website; an updated baseball ad that reintegrates footage of the root‑beer stand and local town names; animated logo options; and a set of short vertical “reels” for social platforms. Matthew said the animated logo and audio tag “sounds very outdoorsy like the county brand, and it kinda plays nice with the animation.”
Why it matters: commissioners said consistent branding could help recognition across multiple ad buys…
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