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LaSalle County tourism contractors show new ads, commission leans toward ending audio tag and social reels
Summary
Matthew, the marketing contractor for the LaSalle County tourism account, presented revised commercials, an animated logo and proposals for short social reels; commissioners asked for sound revisions and leaned toward placing the branded audio tag at the end of ads.
Matthew, the marketing contractor for the LaSalle County tourism account, presented revised commercials, motion‑graphics options and a proposal to produce short social media clips during the commission’s April 21 meeting.
The presentation included a new, longer parks video intended for the county website; an updated baseball ad that reintegrates footage of the root‑beer stand and local town names; animated logo options; and a set of short vertical “reels” for social platforms. Matthew said the animated logo and audio tag “sounds very outdoorsy like the county brand, and it kinda plays nice with the animation.”
Why it matters: commissioners said consistent branding could help recognition across multiple ad buys and social channels. Commissioner Bill said the county should establish a recognizable tone so viewers associate the sound with LaSalle County. Several members asked whether the short branded audio should appear at the beginning or the end of clips; Matthew presented both versions and two or three audio iterations.
Discussion and direction: commission members and staff debated placement. Ally and others raised concerns that an opening audio/logo might cause viewers to swipe past short ads; Bill argued branding at the start could help catch attention. After hearing the options, Matthew said, “I think we'll lean towards the end then,” and offered to return next month with revised sounds and additional variations targeted for specific park videos (for example, a Star Rock sound when the video features that park).
Matthew also proposed producing a batch of short vertical clips for social channels (7–20 seconds) from existing park footage. He said producing 10 such reels and preparing export variations would cost $650; he asked the commission whether to put that deliverable on next month’s agenda for formal approval.
Other takeaways: the team showed an updated baseball commercial that restores the root‑beer stand and requested that the lower‑third text display the correct town names. Matthew described options to A/B test alternate versions through the Marquee ad network and said Marquee allocations are typically targeted by zip code. Staff indicated they can update the currently running Marquee placement if the commission approves a new cut.
Next steps: commissioners asked Matthew to return with revised audio tags (including nature sounds and an eagle call for Star Rock where appropriate), exported end‑tag and begin‑tag versions, and example vertical reels. Staff and the contractor discussed running an A/B test or short public poll; Ryan (visitor‑services staff) would be responsible for posting approved assets.
Ending: Matthew and staff will return with updated sound options and sample vertical reels at the May meeting; the $650 production quote and the proposed deliverables will be placed on the next agenda for formal consideration.
