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TDC details international recovery campaigns; UK, Germany and Netherlands top feeder markets
Summary
The Bradenton Area CVB told the Tourist Development Council about post‑hurricane outreach to tour operators and media in the U.K., Germany and the Netherlands and reported paid and earned international campaigns, including a Simon Calder feature and targeted out‑of‑home advertising.
The Bradenton Area Convention & Visitors Bureau on April 21 presented a summary of recent international marketing and post‑hurricane recovery work focused on Britain, Germany and the Netherlands as primary feeder markets.
Kelly Clark, director of global affairs, told the Tourist Development Council that international visitors typically stay longer and spend more than domestic visitors—estimating an annual international economic impact of about $400 million for the Bradenton…
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