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Monona committee opts not to devote resources to promoting Monona Go app after usage review
Summary
After reviewing download and view data, Monona community media and committee members agreed by majority not to pursue additional promotion of the Monona Go app during the current contract period, citing low app usage compared with YouTube.
The Owner Community Meeting Committee decided by majority consensus on April 10 not to devote additional staff or financial resources to promoting the Monona Go mobile and TV app during the current contract period.
The committee’s discussion followed a presentation of usage data by Will (Monona Community Media staff), who said the app has far fewer active viewers than the channel’s YouTube presence. “About 275 people downloaded the app on their Apple devices, and about a 20 or something downloaded on their Android,” Will said, adding that views of individual videos on the app were “real single digit views” while the mirrored YouTube postings drew substantially…
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