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Tourist board approves WOKC fishing sponsorship, hears report on influencer campaign and quarter advertising

3049674 · April 16, 2025
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Summary

The Tourist Development Council approved a WOKC fishing-segment sponsorship and reviewed quarter advertising spending and a Sherpa influencer campaign that produced social content for Okeechobee promotions.

The Okeechobee County Tourist Development Council voted unanimously to fund a WOKC radio sponsorship for boat-and-fishing promotional segments, in addition to the board’s ongoing sponsorship of the local fishing show "Hooked Up with Steve and Deb." The WOKC proposal will run fishing segments twice weekly for $112 per week and was approved as an additional local media buy.

Tourism staff reported second-quarter…

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