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Franklin tourism commission reviews survey results, plans joint strategic session with Engage Franklin
Summary
The Franklin Tourism Commission reviewed survey results on priorities for tourism investment, discussed directing funds toward marketing and support services, and agreed to prepare for a joint strategic planning meeting with Engage Franklin to clarify roles and potential contract negotiations.
The Franklin Tourism Commission on a monthly meeting reviewed results of a recently completed tourism-priorities survey and agreed to prepare for a joint strategic-planning session with Engage Franklin to clarify how retained room-tax funds should be spent.
Commissioners focused on the survey's top priorities — annual signature events, new tourism attractions and support services — and spent the bulk of discussion assessing whether the commission's one-time retained funds should pay for marketing and capacity-building or be reserved for larger capital projects. Commission members repeatedly raised marketing, digital tools and targeted event support as near-term priorities.
"I hope to unearth that original strategic plan," Laura (president, Engage Franklin) said when describing the objectives she expects the joint session to address.…
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