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City ramps up marketing and flexible rentals at community center; staffing, permitting and volunteers discussed
Summary
City staff described a new marketing effort for the community center, clarified rental and alcohol-permit processes, discussed staffing options including volunteers and background checks, and cited partnerships and interest from external groups.
City staff told the Sunnyside City Parks and Recreation Advisory Board they have contracted a marketing firm to promote the community center, create a dedicated website and improve rental accessibility as part of an effort to increase facility use and revenue.
The plan matters because staff said the center is currently underused and confusing for potential renters; improving the online reservation process and adding photos and videos could increase rentals for community events, classes and regional conferences.
City Manager (name not specified) said the city hired professionals to help market the facility using Lodging Tax Advisory Committee (LTAC) dollars and that the marketing effort will include a separate community-center website and video shoots. “We…
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