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Visit Tri Cities says events, Ironman helped drive $630 million in visitor spending in 2024

3040314 · April 17, 2025
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Summary

Visit Tri Cities presented its 2024 annual report to the West Richland City Council, saying events such as Ironman 70.3 and convention bookings produced sustained increases in hotel revenue, visits and earned media.

Visit Tri Cities CEO Kevin Lewis told the West Richland City Council on April 15 that the destination marketing organization’s work helped generate roughly $630 million in visitor spending in 2024 and produced notable gains in hotel revenues and media coverage.

Lewis said Visit Tri Cities is a 501(c)(6) organization funded mainly by a tourism performance assessment, a one-percent portion of lodging tax contracts from partner cities, and corporate sponsorships. “We have 3 real sources of funding,” Lewis said, describing the mix as about 70% from the assessment, about 20% from city…

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