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Missoula planners outline downtown master‑plan vision, estimate roughly $600 million private investment potential
Summary
Consultants leading Missoula’s downtown master‑plan presented a multi‑part concept Thursday at a public workshop, highlighting a retail “hotspot,” new housing and employment anchors and an estimated $600 million in potential private investment if key public actions follow.
Consultants and project team members presented a draft master‑plan vision for Downtown Missoula at a public workshop, describing a mix of new retail, housing, employment anchors and open‑space projects and preliminary market estimates to test feasibility.
The team said private development could produce “about $600 million in new investment potential” if public investments and policies were aligned to stimulate that growth. Tom Moriarty, an economic consultant with Economic Research Associates, told the room the plan tests how much retail, office and housing the downtown market could support and uses that analysis to guide land‑use choices.
Why it matters: the plan links new residents, workers and visitors to downtown retail and services. Moriarty said, “Each new resident that you bring downtown will support somewhere between 4 and 7 square feet of retail downtown,” and added that new office workers and visitors…
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