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Commissioners approve new sponsorship guidelines for promotional lodgers tax funds
Summary
The board approved new guidelines allowing Taos County to award promotional sponsorships from the lodgers tax fund separate from the grant program, establishing a letter‑of‑interest process screened by economic development and recommended to the county manager with final approval by the commissioners.
Taos County commissioners voted to adopt new sponsorship guidelines allowing the county to use promotional lodgers tax funds for sponsorships outside the county’s regular lodgers‑tax grant program. The measure passed on April 15 after a brief presentation from Brent Taramillo in the county economic development office.
Taramillo told the commission that requests frequently arrive that do not fit the criteria of the established grant program but nonetheless promote county tourism and merit funding. Under the approved guidelines, interested parties submit a letter of interest to the economic development office; staff will screen letters and forward recommendations to the county manager; the commissioners retain final approval authority for sponsorships.
The nut graf: the guidelines create an alternative, expedited pathway to support promotional activities that benefit Taos County lodging and tourism without changing existing grant cycles. The board approved the policy by motion from Commissioner Brown, seconded by Commissioner Romero; roll call recorded in favor and the guidelines were adopted.
