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Communications director reports heavy use of School Status Connect and rising social reach
Summary
The communications update described district use of School Status Connect for mass communication, two‑way messaging and priority alerts; the communications director reported roughly 19,000 communications since August and strong social‑media reach and follower growth.
The district’s communications director briefed the board on tools the district uses to reach families and described recent growth in social media engagement and use of a consolidated messaging platform.
The update matters because consistent family communication and accurate emergency alerts are central to parent engagement, and social platforms extend the district’s visibility to partners and prospective families.
Becky Nasleroad, who presented the communications update, said the district now uses School Status Connect (formerly ClassTag) for most district communications except lunch balances and transportation notices, and the platform supports announcements, two‑way messaging and priority alerts that can…
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