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District staff to streamline family messaging; plans announced for Screenagers series and market-day outreach
Summary
School district staff told the city-and-community relations committee they are auditing outgoing school communications, planning consolidated notices and promoting a three-part "Screenagers" parent series; members also planned a May 19 presence at Market Days and discussed consolidated policies for sharing outside program notices.
Concord School District staff told the city-and-community relations committee they are auditing how often schools send messages to families and will streamline outreach so important items reach families without overwhelming inboxes.
Staff described a two-week audit of messages and said they are moving toward a consolidated superintendent's email that will list programs and provide links rather than separate long notices. District staff said they will continue to accept community program information for distribution only if the sponsor offers low- or no-cost options or a scholarship opportunity for families who need financial help.
Programs and outreach: the district plans a three-part Screenagers film series on digital media, teen mental health and access to substances; staff said an explicit plan to distribute paper flyers to elementary families is under consideration for the Screenagers series to boost attendance for those topics that align with the district's strategic plan.
Market Days and recruitment: committee members agreed the district will staff a Concord School District booth at Market Days and bring materials such as calendars, the CTE brochure and recruitment materials for paras and substitutes. Members noted outreach at public events has also generated job applicants for district roles in the past.
Coordination and approvals: staff said building administrative assistants are routing external requests for district messaging to central office communications for approval. That approval process checks relevance to students and families and whether scholarship or low-cost access is available; staff said the process aims to reduce message volume while keeping access equitable.
What's next: staff will continue the messaging audit, finalize Screenagers outreach materials and coordinate the district's Market Days table. Committee members asked to be notified when the consolidated superintendent message and printable flyer are ready for board distribution.
