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City hires DHM Research for statistically valid community survey; questionnaire and field dates set
Summary
The council heard a briefing from DHM Research on a statistically valid municipal survey (hybrid phone/text) paired with an open community engagement survey; staff and DHM outlined questionnaire length, sampling approach (n≈250), a 95% confidence interval and a timeline beginning in early May with final combined results due in late June.
City staff and DHM Research briefed the council on April 15 about a planned two-track community survey: a statistically valid sample of Tumwater residents and a broader community-engagement (opt-in) survey. The city selected DHM through an RFP process; DHM staff said the firm specializes in representative survey work for Pacific Northwest local governments.
Devin (DHM director of research) and Kara Kornochik (DHM research manager) described a hybrid outreach approach (phone calls and text messages) intended to produce a representative sample across age, gender, race/ethnicity, income, and education. DHM…
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