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Council approves temporary ramp rate increase for NFL Draft weekend; staff projects roughly $6,000/day revenue

3005514 · April 16, 2025
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Summary

The council doubled hourly rates in city parking ramps for the three days of the NFL Draft to manage demand and cover additional staffing and security costs; monthly and meter rates were not changed.

The Common Council authorized a temporary increase in public parking ramp hourly rates during the NFL Draft weekend. The approved change raises ramp rates from $1 per hour (maximum $12/day) to $2 per hour (maximum $24/day) for the three draft days; the rate reverts to normal the following Monday.

Why it matters: City staff said the Draft will draw very large downtown crowds and require added enforcement, parking liaison and security staffing that are not budgeted in the parking division—s 2025 plan. The parking enterprise fund is self‑supporting and cannot absorb the temporary staffing costs.

What staff said: Director Grenier told council the city expects high demand over the event and would need extra enforcement, liaison and security staff. Reprogramming meters to raise street meter rates prior to the event was deemed impractical given the need to change over 700 individual meters twice in a short period; therefore staff proposed the temporary ramp rate increase. Grenier estimated roughly $6,000 a day in additional ramp revenue if the ramps reach 80–85% occupancy during draft days.

Scope and limits: Monthly parking passes and on‑street meter rates were not changed. The increased ramp rate applies 6 a.m. to 6 p.m. during the specified days; after 6 p.m. and on normal weekend hours existing rules apply.

Council debate and decision: Councilors voiced competing concerns about affordability for downtown visitors while acknowledging the need to cover additional event costs. After discussion the council approved the temporary increase for the three draft days.

Next steps: Staff will implement the temporary rate change for the specified dates and allocate additional funds to ramp enforcement and liaison staff for the event period.