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CRA highlights turnout, outreach results from Nights in Northwood Village
Summary
The West Palm Beach Community Redevelopment Agency heard a recap of the March "Nights in Northwood Village" event, which organizers said increased attendance, added newsletter subscribers and produced community feedback to guide neighborhood projects.
The Community Redevelopment Agency of the City of West Palm Beach on April 14 received a recap of the March "Nights in Northwood Village" event, which organizers said drew higher attendance and generated community feedback on redevelopment projects.
The presentation was delivered by Stephanie Swimmer, communications coordinator with the West Palm Beach CRA, who said the quarterly event was intended "to celebrate the many cultures in Northwood Village, to raise area awareness, to support the local businesses, as well as [to provide] a CRA platform to talk about the CRA projects, and to collect community feedback." Swimmer told the board that partner organizations included West Palm Beach Food Tours, which ran a pilot "Taste of Northwood Village" tour, and that the music store Soulmates Records held a grand opening during the event.
Swimmer reported 27 completed event surveys and 42 new CRA newsletter subscribers. According to the survey results presented, the average attendee was between 40 and 49 years old, most reported visiting the neighborhood about once a month, and many respondents said they were not familiar with CRA projects in the area but wanted to learn more. Swimmer said the majority of respondents learned about the event via social media and that organizers used Eventbrite, radio ads and local newsletters for marketing. She also said West Palm Beach Food Tours sold nearly 100 tickets against an initial goal of 50.
Commissioners praised the outreach. "I appreciated the work that was put in... pleased to see that there were a lot more people in attendance," Commissioner Ward said. President Lambert said she wanted to "find opportunities to help educate in a fun and engaging way" after noting survey responses that indicated limited familiarity with the area and CRA work.
Swimmer closed by announcing the next Nights in Northwood Village will be Friday, June 13, with a "tropical paradise" theme and invited questions from the board.
The presentation was informational; no formal action was taken on the item.
