Planning Board and public press for broader outreach after crowded master‑plan workshop

Members of the Planning Board and residents described the second public master‑plan engagement event as well attended April 14, but they urged more targeted outreach to groups that did not participate and clearer explanations during sessions of which town body does what.

Planning staff member Meg Trudell told the board the workshop drew strong participation both in person and on Zoom and noted there would be additional sessions. Several public commenters and board members said the Hispanic and younger populations were under‑represented. Resident Campbell Sutton and others suggested the town hold events “where people are” at times that reach workers in trades and families who cannot attend evening meetings.

Board members encouraged staff to add neighborhood‑level outreach and to brief attendees on the differences among the Planning Board, Historic District Commission and Select Board roles. Several board members said joint meetings, e.g., with the Select Board or at community centers, could help reach groups that do not typically attend planning sessions.

Board member Barry Rector urged staff and project consultant Merrick & Associates to pursue communications strategies that include community leaders and institutions, and to use repeat programming that fits seasonal and work schedules. Trudell said staff and the consultant had already tried multiple formats and would continue to add sessions and digital materials.

Several participants said the master plan discussion should include clearer mapping of build‑out and land availability so residents can see “what’s left” and better understand how proposed changes would affect neighborhoods. One trustee suggested bringing educational events into schools and community organizations to broaden participation.

Trudell and board members agreed to keep the outreach schedule flexible and to report back on targeted community engagement steps at upcoming meetings.