Roseville staff present draft strategic-plan goals; council offers wording and scope feedback

Rebecca Olson, assistant city manager, led a city presentation of draft strategic-plan goals and success indicators to the City Council on April 14. Olson said the work builds on the Envision Roseville community aspirations and staff—s prior racial equity planning and urged the council to consider adopting goals and success indicators so staff can begin drafting objectives and implementation details.

Olson described goals as "bridal" and future-focused steps designed to move the city toward previously adopted desired impacts. The presentation was organized so each strategic direction would have two to three goals and measurable success indicators. Department heads then summarized goals and success indicators across six strategic directions: economic vitality; reliable and sustainable infrastructure; parks and natural environment; community and civic engagement; responsive services and safety; and city operations.

Janice Dunlach, community development director, summarized the economic vitality goals, which include supporting business retention and expansion; ensuring housing types and programs contribute to economic success across income levels; and advocating for safe, intentional multimodal transportation systems. Dunlach linked the housing goal to the EDA presentation earlier in the evening and to the city—s loan and land-trust programs.

Jesse Farmer, public works director, and Pat Trechen, city manager, introduced infrastructure goals: developing a strategic funding strategy for capital improvements, implementing the civic campus master plan on time and within budget, and aligning city infrastructure with sustainability goals. Matthew Johnson, parks and recreation director, and others outlined parks and natural-resources goals focused on master-plan implementation, access, maintenance and natural-resources restoration.

Antonio Montez, equity and inclusion manager, said the plan embeds equity throughout the goals rather than treating it as a separate plan. "Roseville's public across all demographics feels informed and valued for its feedback and input" was offered as a clarified desired impact for community engagement. Montez said staff adjusted the earlier "fun" language used in community conversations to emphasize being informed and valued.

Council members asked clarifying questions and offered wording suggestions. One council member asked whether the city—s definition of "multimodal" should explicitly include traditional vehicle travel and road infrastructure in addition to transit, bike and pedestrian modes; council discussion favored clarifying that multimodal options include the system residents use today while continuing to expand other modes. Another member suggested including full aspiration language with each goal in presentation materials to improve clarity for readers.

Staff said the draft goals and success indicators would return for additional refinement and that objective-level planning would begin after council direction. Staff requested a council decision to adopt goals and success indicators when the council is comfortable so staff can proceed quickly to develop measurable objectives. No formal council adoption was recorded in the transcript excerpt; staff asked for guidance and a next-step review and indicated they would return with more detailed objectives and implementation timelines.