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Director outlines hires, marketing priorities, agritourism push and AI feasibility study for hotel
Summary
Executive Director Mark presented staffing hires, marketing strategy shifts toward historic sites and agritourism, plans for a historic-sites passport, and an AI-led feasibility study to evaluate a prospective convention‑sized hotel.
Executive Director Mark presented the director’s report highlighting recent hires, marketing priorities, and new initiatives aimed at growing Sumner County’s tourism economy.
Staffing and partnerships: Mark announced the hiring of a new director of business development, "Kendall," described as having a background in natural resources and conservation/wildlife management and already contributing ideas, and a new administrative assistant, Taylor Jones, who brings event planning and hospitality experience. Mark also said the office remains short one marketing hire and plans to recruit a social‑media specialist.
Marketing and heritage: Mark shared a recent industry study noting historic landmarks ranked as the top attraction interest for 2025 and described work with a new…
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