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Economic Development board weighs recruitment priorities, Old Town barriers and 'experiential' destinations
Summary
Board members discussed recruitment strategy—creating destination experiences combining food, entertainment and retail—as well as landlord engagement, Old Town infrastructure and potential incentives to attract businesses.
Board members and staff discussed strategic priorities for recruiting restaurants, retailers and entertainment uses to Keller, focusing on creating destinations that encourage visitors to stop and spend time in the city rather than simply pass through.
Why it matters: Board members framed recruitment as a tool to boost non‑property‑tax revenue and help keep property taxes lower by capturing sales tax that currently leaks to neighboring markets. Members emphasized that recruitment should prioritize uses that create synergy—food, entertainment and retail clustered to hold visitors for several hours.
Topics explored included using anchors and complementary uses to build critical mass (examples discussed included a food…
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