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Arroyo Grande TBID board says paid media driving measurable visits; council approves resolution of intent to levy assessment
Summary
The council received the Tourism Business Improvement District annual report, heard new location-visitation metrics showing 530 exposed visits and 99 unique exposed visitors from recent paid media, and approved a resolution of intent to levy the 2% TBID assessment for fiscal year 2025'—26.
The Arroyo Grande City Council voted to receive the annual report for the Arroyo Grande Tourism Business Improvement District and adopted a resolution of intent to levy the 2% TBID assessment for fiscal year 2025'—26, setting a public hearing for May 13, 2025.
Sheridan Bolkin, the city's director of recreation services, summarized the TBID's finances and strategy, saying anticipated TBID assessment revenue for the coming fiscal year is about $318,000 against estimated expenses of approximately $461,000, leaving a projected fund balance of roughly $295,000.
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