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Retail recruiters tell Caroline County growth could support a new grocery but timelines are long
Summary
Retail recruitment consultants told the Caroline County Board of Supervisors that the county’s population growth and trade-area patterns can support a new full‑service grocer, but the industry’s long timetables and imperfect data mean any new store is likely years away.
Michael Warsaw, portfolio director for retail recruitment firm Veil Strategies, told the Caroline County Board of Supervisors on March 25 that the county’s growth and consumer trade area point to an opportunity for a general‑market grocer, but cautioned that retailers take years to approve and build new stores.
Veil Strategies presented mobile‑device and trade‑area data showing a drive‑time consumer base larger than the county’s municipal population and a market “gap” in retail spending. "There is a gap or a leakage of approximately $264,000,000 from that CTA," Warsaw said, referring to the consumer trade area; he said grocery is a central target despite what he called a misleading data…
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