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Beloit approves temporary road-diet demonstration on Milwaukee Road to slow speeds

2768766 · March 26, 2025
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Summary

Council awarded a grant-funded demonstration project to narrow a high-speed stretch of Milwaukee Road using temporary barriers and striping; the low bid was $91,849.85 and up to $80,000 will be covered by a Safe Streets for All grant.

The Beloit City Council voted to award a contract to install a temporary road-diet on Milwaukee Road aimed at reducing vehicle speeds and improving safety on a four-lane segment approaching a curve near White Avenue.

City staff told the council the project is a demonstration funded through a Safe Streets for All grant tied to a citywide safety plan. The temporary installation will convert the four-lane section to two lanes using Jersey barriers and restriping so staff can collect before-and-after speed data to present to the Wisconsin Department of Transportation for a future permanent project.

Public works staff said the city received three bids; the low bidder was Zenith Tech at $91,849.85. Up to $80,000 of the cost is covered by the grant. Council discussion noted past success with a similar Cranston Road road diet and emphasized the value of collecting speed data to inform longer-term DOT work.

Councilor Foreback moved approval; Councilor Blakely seconded. The motion passed on a voice vote with all councilors present voting in the affirmative.

Councilors clarified the demonstration will cover approximately 800 feet from the curve toward the Turtle Creek Flood Plain parking lot, not the entire length of Milwaukee Road, and that the installation is temporary while staff gathers data and seeks DOT coordination.