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Retail Coach outlines trade-area data and active recruitment for Kingman
Summary
Retail consultant Retail Coach presented trade-area demographics and ongoing outreach to grocery, casual-restaurant and specialty retail brands; the firm reported primary and secondary trade-area population figures and said recruiters maintain active contact with multiple target brands and brokers.
Retail recruitment consultant Retail Coach presented its demographic analysis and ongoing outreach work for Kingman, showing the primary and secondary retail trade areas consultants use to market the city to retailers and restaurant brands.
Caleb, the Retail Coach representative, said the firm's primary trade-area estimate is about 80,000 residents and the secondary trade area about 162,000, and that the firm uses cell-phone data to define travel patterns and draw trade-area polygons. He said income…
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