Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Destination High Performance topic
No spam. Unsubscribe anytime.
Estacada prepares to host Destination High Performance; district cites publicity and enrollment goals
Summary
District communications and community engagement staff described preparations for Destination High Performance (DHP), a two‑day educator conference hosted by the district, and said proceeds (previously about $40,000) fund staff professional development and the district is using the event to promote kindergarten registration and enrollment.
Estacada School District staff told the board on March 12 that preparations are nearly complete for the Destination High Performance (DHP) conference the district will host, and outlined how the event supports district communications and enrollment efforts.
The conference matters to the district because it brings education leaders to Estacada, raises the district’s profile, and generates revenue that the district says it uses for staff professional development.
Communications staff said the March outreach has focused on logistics for the conference and on documenting district practices for an audience of visiting educators. The district reported that most participants are from West Coast districts, with attendees from Washington, Oregon and California and one district from Mississippi. Communications staff also said the district will use a quarterly mailer and other communications to drive kindergarten registration for the coming school year.
Superintendent Ryan Carpenter told the board the district used DHP last year to generate about $40,000 in net revenue and anticipates $30,000–$40,000 again this year; the superintendent said the board has directed those proceeds to employee professional development and out‑of‑district learning opportunities.
"We're not using a penny of taxpayer funds" for the district’s DHP professional development spending, Carpenter said, adding that proceeds fund teacher travel to conferences and other professional learning.
Communications and engagement staff also described recent work on enrollment materials, a promotional video for elementary schools focused on kindergarten registration, and a district quarterly mailer. Staff said they received a broader media boost recently when Oregon Public Broadcasting featured the district for its virtual school day capability.
Board members and staff discussed whether the district should add a household survey to DHP registration or mailings to capture whether conference attendees have younger children who might enroll in local schools; staff said a QR code in the mailer is a possible approach.
No formal board action was taken on DHP or enrollment communications at the March 12 meeting.
