Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Tourism Marketing topic
No spam. Unsubscribe anytime.
Ashland County awarded joint marketing grant to rebrand county tourism
Summary
County staff said a joint Department of Tourism marketing grant will fund research and a new visitor guide to rebrand Ashland County tourism and target promotional dollars more effectively across disparate county areas.
A county representative told the committee that Ashland County received a joint‑effort marketing grant from the Department of Tourism to support tourism rebranding and targeted marketing.
The presenter said the grant will fund data research to identify target customers and geographic markets, and will support development of a new tourism logo and a printed visitor/activity guide covering communities from Madeline Island to Butternut. Staff said the guide is on track to be printed and distributed in January, and the effort aims to make county marketing dollars produce improved returns by clarifying what potential visitors associate with Ashland County (for example, Copper Falls, Morgan Falls or Madeline Island).
The presenter noted county geography creates marketing challenges because the county must promote both island and inland destinations; the grant will support analytics and outreach to better allocate limited promotional resources.
Ending: The presenter closed by noting seasonal promotions such as snowmobile maps and local holiday events, and invited questions; none were raised at the meeting.
