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Cleveland EDC unanimously recommends new ‘All Paths Lead Home’ brand, sends colors to City Council
Summary
On March 13 the City of Cleveland Economic Development Corporation voted unanimously to recommend a new city brand, including the tagline “All Paths Lead Home” and a color palette (Pineywoods, Leather, Warm White), and will forward the proposal to City Council for final approval.
The City of Cleveland Economic Development Corporation voted unanimously on March 13 to recommend a new city brand and color palette to the Cleveland City Council for final approval.
The recommendation locks in the tagline All Paths Lead Home and a primary color palette of Pineywoods green, Leather and Warm White, a branding package the EDC says is intended to raise Cleveland’s regional profile for economic development and outdoor tourism while preserving a small-town identity.
Emilio Livario, Cleveland’s community development director, told the EDC the city-funded branding work grew out of a competitive request for proposals and multimonth stakeholder engagement. Livario said staff selected Destination by Design to lead the project and formed a community rebranding committee that used surveys, roundtables and a site visit to help shape the…
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