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Committee begins rebrand of ‘No Mow May’ to planned natural landscapes and low‑mow outreach
Summary
The committee discussed shifting from a single‑month No Mow May focus to year‑round planned natural landscape and low‑mow campaigns, deciding to reuse existing yard signs where useful and to create updated branding and website content.
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The Monona Sustainability Committee discussed promoting pollinator habitat and planned natural landscape areas through a rebrand that moves beyond a single No Mow May month toward year‑round low‑mow and natural landscape messaging.
Members considered whether to continue distributing leftover No Mow May yard signs, donate signs to schools or Habitat Restore, or create new signage and web resources for a broader campaign. Committee member Ashley volunteered to lead redesign and website updates.
Nut graf: Committee members generally supported shifting to a broader, year‑round approach to encourage pollinator‑friendly plantings and to reduce mixed messages from a single‑month campaign; they agreed to use leftover signs selectively and to develop updated branding and web content.
Discussion highlights: - The committee noted 26 leftover yard signs from the No Mow May campaign; options included making them available on a first‑come basis, donating to the school district or Habitat Restore, or retiring them in favor of new branding. - Some members said natural landscape yards are visibly intentional and may not need signs; others favored small “pollinator friendly” yard badges that include website links for interested neighbors. - Public Works and Parks indicated they can perform “no‑mow” mowing on city campuses if requested, but are not planning to replace turf with natural lawns as standard practice. - Ashley volunteered to redesign campaign materials and to revamp the web page before the end of the month.
Ending: The committee decided to proceed with updated branding led by Ashley, to make leftover yard signs available to schools or residents on a limited basis, and to return with recommended materials and a web update timeline.

