Park board approves 10-year naming-rights lease for Spokane Pavilion with GISA Credit Union

The Spokane Park Board unanimously approved a 10-year naming-rights agreement on March 13 to rename the Spokane Pavilion for GISA Credit Union, authorizing a contract that pays the city $230,000 in year one with a 3% annual escalator and a $50,000 annual activation contribution held by the sponsor.

The vote follows a multi-year outreach and procurement effort and staff presentations that framed the agreement as a way to generate sustainable, predictable revenue to subsidize free and low-cost programming at Riverfront Park. John Moak, Director of Riverfront Spokane, said the pavilion naming-rights effort traces to the park master plan’s directive to “generate sustainable revenue,” and described the contract terms, outreach and an activation plan that the partner will fund.

Moak told the board the signed agreement runs 10 years with a five-year extension option, and that the sponsor will pay $230,000 in the first year with a 3% escalator thereafter. The partner will also provide a $50,000 annual activation contribution “to actively promote and activate the pavilion to the community,” Moak said. He added the city expects about $190,000 per…