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Senate Education Committee advances NIL bill allowing institutional payments to student athletes, rejects disclosure amendment

2634370 · March 10, 2025

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Summary

House Bill 10 41, which would let Colorado public universities compensate student athletes for name, image and likeness (NIL) rights while exempting individual contract details from open‑records disclosure, cleared the Senate Education Committee 6–1 after a debate over privacy, competitive balance and transparency.

The Colorado Senate Education Committee voted to send House Bill 10 41 to the Committee of the Whole with a favorable recommendation and placement on the consent calendar after a multi-hour hearing that featured university officials, legal counsel, journalists and open‑records advocates.

Senator Coleman, the bill’s prime sponsor, told the committee HB 10 41 is intended to update Colorado law so institutions can “compensate a student athlete for the use of the student athlete's name, image, or likeness” and to align state law with recent national changes following an antitrust ruling in October 2024 and an expected settlement later this year. Coleman said the bill builds on prior state work on athlete compensation and includes reporting and privacy guardrails agreed with stakeholders.

Supporters from the University of Colorado and Colorado State University argued the change is necessary to keep campuses competitive and to protect student athletes’ privacy and safety. Rick George, athletic director at CU Boulder, testified that the bill “allows CU, CSU, and other Colorado universities to compensate our student athletes for NIL, while also creating necessary guardrails that protect student athletes,” and described the open‑records exemption in the bill as a protection from harassment and predatory actors. Katie Gleason, CU Boulder associate university counsel, told the committee that FERPA does not clearly protect NIL agreements and that the bill’s approach — aggregating NIL spending for public reporting while exempting individually identifying contract details — mirrors policies now used in other states.

Witnesses supporting the bill told the committee institutions will report aggregated NIL expenditures to the Colorado Department of Higher Education by sport and gender, and that individually identifying contract terms would be redacted under a CORA (Colorado Open Records Act) exemption in the bill. Assembly testimony from a CSU representative, read by attorney John Meeks, said the bill “strikes a balance on transparency” by publishing de‑identified data while protecting individual student privacy.

Opponents — including reporters, news executives and public‑records advocates — urged the committee to retain public access to contract amounts and details. Tony Kovaleski of Denver7 and representatives of the Colorado Press Association, Colorado Freedom of Information Coalition, Prairie Mountain Media, Aspen Daily News and Colorado Public Radio argued that redacting NIL contract amounts would block accountability, risk concealing unfair or corrupt practices, and could hide gender or other inequities. Colorado Freedom of Information Coalition board member Eric Maxfield said concealing records “will cover up gender inequity prohibited by Title IX” and deprive the legislature and public of data needed to make policy.

Senator Lundin offered Amendment 13 to require disclosure of the license fee paid to a student athlete — effectively making the dollar amounts public even where other personal data would be protected. Sponsors and university witnesses opposed that change, saying the bill as amended in the House already provides aggregated reporting to the Department of Higher Education and that revealing individual contract amounts could expose students to safety and predatory‑financial risks. After debate, the committee rejected Amendment 13 in a roll call vote and then approved the full bill 6–1.

Committee members asked several technical questions during the hearing, including whether Division II and Division III schools could participate. Witnesses said schools at lower divisions could opt into the NCAA settlement that permits institutional compensation; CU’s witnesses said the settlement and related clearinghouse rules were still in development. Witnesses also described procedural points: the NCAA’s proposed clearinghouse would require reporting of deals above $600, some institutions expect to use multimedia-rights revenue and private donations (not tuition) to fund institutional NIL payments, and revenue‑sharing for athletics has been estimated in testimony at about $20.5 million next fiscal year for certain distributions.

After the vote, sponsors and committee members indicated they expect further adjustments as NCAA and federal rules evolve and that the Department of Higher Education will receive aggregated NIL reports from institutions for public posting.