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Sports Park and Rogue X produced multimillion-dollar economic activity, city parks director says
Summary
Parks Director Rich Rosenthal reported record tournaments and strong revenue at the Sports Park and the Rogue X in 2024, citing nearly $6.7 million estimated economic impact from Rogue X events and wide use and constrained capacity at the Sports Park.
Parks, Recreation and Facilities Director Rich Rosenthal told the council on Feb. 5 that 2024 was a strong year for Medford’s sports and recreation facilities, producing tournament demand, room nights and visitor spending across the city.
Rosenthal reported that Lithium Driveway Fields (the sports park) hosted 44 tournaments and events in 2024 and said the park has attracted more than 3.3 million visitors since opening in February 2008. He said tournament teams were almost evenly split between local and visiting teams and that the park’s build cost was about $32.5 million. “The economic impact is profoundly valuable to the local economy,” Rosenthal said, noting that the facility routinely produces return on…
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