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Cloverdale subcommittee debates trimming paid Cloverdale Connect presence, boosting newsletter and social media
Summary
Staff proposed reducing or removing the city's regular paid page in the Cloverdale Connect print product in favor of targeted ads and stronger use of the city newsletter and social media; the subcommittee asked staff to return with ad pricing and to test alternatives such as utility bill inserts.
Cloverdale staff recommended reducing the city's paid presence in the local Cloverdale Connect print product and shifting outreach dollars toward the city's newsletter and social media.
At the meeting the staff member leading marketing said the city previously ran a monthly full-page Cloverdale Connect item at $1,700 but had already reduced that to a quarterly half-page at about $1,100. The staff member said internal…
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