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Commission extends EV charger rebate program through 2028 with original caps
Summary
The utility commission voted to extend its electric-vehicle (EV) charger rebate program for three years to March 2028, keeping the original per-customer caps. Commissioners said the program has driven local investment and off-peak charging behavior.
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The Marshfield Utility Commission voted to extend its residential and commercial EV charger rebate program for three years, keeping the original caps established in March 2022.
Tony (staff member) summarized program results and usage trends, saying the program has paid about $9,500 in rebates so far โ all for residential Level 2 chargers โ and that most charging happens late at night. "We've seen people charging in off hours, which is fantastic from our standpoint," he said, citing typical charging windows "from 10 P.M. till, like, maybe 4 in the morning." Tony also reported the utility's analysis shows average additional revenue per participating customer of about $270 per year.
Program staff recommended continuing the program with the same per-customer caps ($500 per Level 2 residential charger; the packet retains the previously set commercial cap). The commission discussed outreach efforts to local dealerships and coordination with the city permitting process. Staff said they already coordinate with the city inspector when permits for installations are pulled and that rebate applicants typically trigger an early phone contact from utility staff.
A motion to extend the rebate program for three years, with the existing caps and total program limits unchanged, was moved and seconded. Commissioners voted "Aye" and the motion carried.
Commissioners noted operational benefits of the rebate program beyond customer incentives, including data collection about charging patterns and early warning via transformer loading reports for potential overloads. Staff emphasized privacy protections for individual customers: usage monitoring is limited to aggregate transformer or host-meter data for those who consent to participation; staff said usage data is not sold and remains internal to the utility.
Ending: Staff will continue outreach to dealerships and the city permitting office and will report back to the commission if program uptake or system impacts warrant adjustments.

