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Zoning board approves larger Kroger wall sign tied to rebranding; board weighs scale and visibility
Summary
The Zoning Board of Appeals approved a variance allowing Kroger to install a larger wall sign at 1094 Main Street as part of a multi-sign rebranding package. The 9'10" by 16' panel (157.3 sq. ft.) was approved in a 5-2 vote; planning staff noted prior variances and said procedural notices were met.
The Zoning Board of Appeals approved a variance request tied to Kroger's store rebranding at 1094 Main Street, allowing a larger wall-mounted panel for store services including pickup and pharmacy.
Zoning Resources' representative Kyle Inbody told the board the requested back-panel sign measures roughly 9 feet 10 inches by 16 feet (157.3 square feet), which exceeds the zoning-code maximum of 112 square feet by about 45.3 square feet and increases the property's total aggregate sign area. Heather Sailor, the City Planning Director, said Kroger already holds multiple past variances dating back through earlier…
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