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Architecture Review Board urges smaller, color‑aligned options for Mattress Dogs sign; defers final choice to Board of Adjustment
Summary
The Architecture Review Board reviewed a variance request from Mattress Dogs for a 50‑square‑foot, 60‑inch‑lettering wall sign in Wildwood Town Center and voted to forward comments to the Board of Adjustment asking the applicant to present alternate options that address size, color and location.
The Wildwood Architecture Review Board on Feb. 13 reviewed a variance request from Mattress Dogs for a new wall sign at a Town Center storefront and recommended the Board of Adjustment consider alternatives that reduce the sign’s size or change its color to better match neighboring businesses.
Board members said the proposed sign facing the Plaza Drive parking lot exceeds the sign code’s per‑frontage allowance and uses much larger lettering than local rules allow. The department told the board the site’s permitted wall signage under Chapter 415,400 is 1 square foot for every linear foot of building frontage — 16.25 square feet in this tenant space — and the applicant is requesting 50 square feet with 60‑inch lettering; the code’s lettering limit is 24 inches.
The…
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